gaurab likes tech.

I love listening to the Google story: two brilliant Stanford grad students think they can make search better, a decade later and $22 Billion richer, their hypothesis is the underbelly of the digital age. This Cinderella story has fueled the dreams of  entrepreneurs worldwide, creating small fortunes for young geeks through steady acquisitions. This isn’t surprising considering the depth of Google’s market reach: Ads, Health, Email, and Mobile just to name a few. But 2010 marks Google’s official entry into the Energy/Electricity business (PowerMeter was part of their non-profit leg).

This past December, Google filed an application with the Federal Energy Regulatory Commission in the hopes of selling electricity in the US at market price. Why would Google want to control energy too? Well, according to the bigG, it needs to manage its huge number of data centers across the world and the only way to do that is by being an electricity pimp. With at least 12 centers, that’s a pretty fair argument.

While we won’t be buying our electricity from Google,  they want to sell it wholesale, possibly partnering with companies, school and organizations to provide a sustainable energy source for large institutions.

All in all, I’m pretty happy if this comes to fruition as it puts Google in a pivotal role to push renewable energy sources into the backbone of IT structures around the world.